Passive Income — Business Intelligence Dashboard

Traffic · audience · leads · conversion · recurring revenue · CAC · retention · LTV · margins · automation.

Overview

Weekly Review

Monthly Review

Data Entry

Business health score

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Healthy (on target) Watch (near target) Bottleneck (off target)

The single biggest lever right now

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Activity (latest week)

Unit economics (latest month)

Trends

Traffic & audience growth (weekly)

Recurring revenue — MRR (monthly)

Conversion funnel (latest week)

Unit economics — LTV vs CAC (monthly)

Weekly review — bottlenecks & next actions

Auto-generated from your latest week vs. the prior week and healthy benchmarks. Run this every Sunday.

Lead & sales conversion (weekly %)

Revenue per hour — automation efficiency

Monthly review — unit economics & strategy

Auto-generated from your latest month vs. the prior month and healthy benchmarks. Run this on the 1st.

Monthly churn %

Gross margin %

Weekly activity log

Fill the white inputs. Grey columns calculate. Traffic, audience, leads, sales, and hours drive the weekly review.

Monthly business log

Recurring revenue, customers, spend, and costs drive CAC, LTV, retention, and margins.

Data management

Targets used: audience growth ≥5%/wk · visitor→lead ≥2% · lead→sale ≥2% · MRR growth ≥10%/mo · monthly churn ≤7% · LTV:CAC ≥3 · CAC payback ≤12mo · gross margin ≥80%. Edit these in the code (TARGETS) to fit your model.